Delivery Rider App
Apr 2021 - Feb 2023
Overview
Loadshare Rider is a Delivery Job Provider App owned and operated by Loadshare Network Pvt. ltd. The app allows both hyperlocal and e-com delivery having partnerships with leading delivery platforms such as Swiggy, Magicpin, Amazon Foods, Flipkart etc. Its unique value proposition is its ability to enable delivery personnel to work for multiple clients simultaneously, increasing their earning potential and providing greater flexibility in the types of deliveries they can undertake.
Responsibilities
Design Research
Conducting competitor analysis, analyse and study to current market situation and identify problems user faces in the competitor platforms
User Experience Design
Developing Information architecture, Wire-framing screens for discussions and fixing the user flows
UI Design
Designing high fidelity designs, prototyping and working closely with front end developers for the design handoff
Usability Testing
Testing every version to ensure app is free of UI issues, User flow issues and that all features are functioning correctly
User-flow analytics
User data analysis tools like Mixpanel & smartlook where used to identify drop-off on each stage in user flow, also to analyse results of AB testing, impact of new feature.
The Goal of this project
Build an innovative and convenient platform for delivery workers to efficiently manage their work across multiple delivery platforms. By offering a single app that supports multiple types of deliveries.
Problem Statement
How might we develop a user-friendly platform that is easy to use for delivery personnel by integrating various types of delivery jobs, such as food, e-commerce, and grocery deliveries. while also solving client requirements.
Project Time Line
Started by in-depth research, creating information architecture, Wire-framing, UI designing and developed clickable prototype, testing usability, delivering final UI, analyse live version, redesign user-flows and UI’s with valid user flow analysed data.
Design Process
Discover
User study
User shadowing
Competitive study
Define
Personas
Project Goals
Problem statement
Ideate
User Flow
Developing IA
Wire-framing
Design
UI Iteration design
Prototype Flows
Interactions
Test
Usability Testing
User flow Analysis
Apply feedback
User Research
Interviews, shadowing, wireframe test.
User interview in different places of India to understand different problems of delivery personals. User shadowing where done majorly in Kerala, Karnataka, Kolkata, Delhi and Dehradun. Test some basic core wireframes with them to understand there behaviour. These research helped us to figure out the main problems with understanding of Core delivery flow, Earnings visibility issues, Shift flexibility issues, difficulty in understanding rate card and incentive slabs.
Competitive Analysis
Exploring competitors and finding out what each competitor in terms of characteristics and what distinguishes their services and what are the strengths and weaknesses.
Competitor companies
Shadowfax
Dunzo
Swiggy
Zomato
Rapido
Self signup
Shift based Login
Regional Language
Kitchen Prep Time
Instant Earning Withdraw
Demo On-field Delivery
In App Demo Delivery
Onboarding Help Video
In App Hotspot
Target Audience persona
Rahul 23, 3 Months experience
Venkatesh 26, 4 year experience in delivery
Renjith 22, 0 experience in delivery
Nishad 32, 3.5 year experience
Information Architecture
Digital Wireframe
Final release - V1 Version
User flow Analysis
Tools likeMixpanel & Smartlook were used to get a better understanding of user behaviour and app usage. The team was able to identify the exact user flow within the app and highlight areas where users could be losing interest or leaving the app before finishing particular tasks. The redesign of the user experience and improvement of the app's feature usability were both driven by the data received.
(Due to NDA, I am not authorised to share the analysed user flow data.)
Updated screens
Signup / Login
Identifying user by there phone number. Primary signup to validate if user location is serviceable and to check job slot availability
Other screens
Earnings Page
Visibility to current week earnings, Pending payout, Earnings Instant withdrawal and visibility to weekly earnings.
Home Page
Customised home page for users
- Going on duty & status widget
- Shift timing
- High order zone navigation map
- Earnings widget
- Offers & alert marketing carousel
- Other banners
Loadshare Rider-Deliver & Earn
Feb 2023
100K+
Downloads
